Government gears up to promote religious tourism


Government is set to promote religious tourism as it has the potential to enhance Zambia’s tourism package to local and international tourists.

Tourism Minister, Rodney Sikumba, acknowledged that Zambia was endowed with numerous religious sites suited for tourism.

Sikumba told journalists in an interview on Monday in Lusaka that government was ready to collaborate with stakeholders interested in promoting religious tourism.

He noted that Zambia being a Christian nation was positioned to pursue religious tourism and that the Ministry was there to facilitate such ventures.

Read more: Zambia’s tourism sector targets three million tourists by 2026, as growth reaches 20% in 2023

“The Ministry of Tourism, aside many things, is working in conjunction with the Ministry of Youth and Sports to promote tourism by highlighting different tourism activities that the country has to offer,” Sikumba stated.

He explained that the Ministry was maximising on every opportunity to market the country’s tourism potential, especially when high profile sports personalities visit the country.

The Minister pointed out that the ministry was taking advantage of medical tourism and its best international practices to localise and advance Zambia’s efforts of deepening medical tourism.

Sikumba urged members of the public who were religious and spiritual and had a keen interest in religious tourism to take time to explore religious sites around the country.

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