MISA Zambia calls for stronger financial literacy, as UBA partners on capacity building for journalists

MISA Zambia Board Chairperson, Lorraine Mwanza Chisanga, has underscored the increasingly complex nature of the financial landscape, stressing the critical role journalists play in unpacking, interpreting, and communicating financial information accurately to the public.

Speaking during a media training on financial reporting in Lusaka on Tuesday, co-hosted by United Bank for Africa (UBA) Zambia at the Grand Palace Hotel, Chisanga said the media’s role goes beyond disseminating information — it involves empowering citizens to understand how financial policies, markets, and economic decisions impact their daily lives.

“As media professionals, we are tasked not only with informing the public but also with empowering citizens to understand how financial policies, markets, and economic decisions affect their daily lives,” she said.

Chisanga commended UBA Zambia for partnering in the initiative, describing it as a demonstration of the bank’s commitment to supporting informed and sustainable national development.

“By investing in journalists’ capacity to report on economic issues effectively, UBA is helping bridge the gap between complex financial language and public understanding,” she added.

Meanwhile, UBA Zambia Managing Director, Chinedu Obeta, urged members of the public to take advantage of the bank’s growing success by becoming shareholders.

He said the call aligned with UBA’s efforts to broaden its shareholder base and strengthen public engagement, inviting investors to participate in the continued success of one of Africa’s leading financial institutions.

“UBA is an institution owned by many shareholders and backed by strong investors,” Mr. Obeta said. “We welcome anyone who wants to join us, whether as a shareholder or investor, to benefit from the growth of the African banking sector.”

Obeta added that investing in UBA offered the public an opportunity to participate in a well-regulated institution with decades of experience, strong financial performance, and a reputation for stability.

“By buying shares in UBA, you are not just investing in a bank — you are investing in Africa’s growth story,” he said.

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