Professional model, Mudenda, seeks fresh crown in South Africa, calls for more industry support


Zambian professional model, Serah Mudenda, will be representing Zambia at this year’s 6th edition of the Miss Africa Golden.

Mudenda said the event was slated for South Africa in November this year.

She said more needs to be done by individual players within the industry in order for the art to become sustainable within the country.

The female model had grown in experience over the past years by representing Zambia abroad as well as participating in a number of pageants and fashion shows locally.

Read more: ‘I’m a fan of myself, and hungry for success,’ Model Kanshiwa says

Her active play in the modeling space has earned her such accolades as International Model World Queen Zambia 2021, Miss Planet Zambia 2018, Miss ZUSA 2018, as
well as Miss Personality UNZA 2016.

Speaking on the crowns that she had amassed, Mudenda said it’s an amazing feeling each time she won, as it bolstered her confidence while striving for career growth.

Mudenda said that if modelling was to become sustainable within the country, then more input from individual models was needed as a way to push the agenda.

“Well when it comes to this, I think it’s a 50/50 situation, on my part as a model I believe I need to work to put myself in environments where my career will prosper, or I can make the environment I am in
work for me, that means putting myself out there using platforms like social media which is now booming in this country and through that i definitely think one can be sustained as a model because when you are good at something people and resources will be driven to you,” she said.

On the other hand, she feels that government under the Ministries of Tourism and Youth, Sports and Arts also need to take keen interest in the modelling industry in Zambia.

“As models we are able to foster a lot in the country, especially through tourism, many models really can’t do much in their career due to financial constraints, so I would love and appreciate if some institutions could come on board when it comes to sponsoring models,” she said.


Even though more needs to be done within the art, Mudenda said the industry had steadily grown over the past years, as many country representatives are now participating on an international level.

She said the ability to positively influence society on various issues was one thing that she loves about the profession.

“It is that it gives me a better platform to influence the society on certain issues in a better way and to leave a long lasting positive impact on people’s lives. Modeling is all about beauty for humanity and am glad I’m able to serve my country through that,” she said.

Contributed by Harbguy Mwambazi

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