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Facebook is rolling out features that aim to bring fans closer to their favourite creators: fan challenges and customized top fan badges.
The fan challenges feature will allow creators to prompt their followers with specific challenges. Followers can participate by making a reel or a post as a response, according to Techcrunch.
To encourage more engagement and participation, the particular challenge hashtag will appear in a leaderboard that ranks the submissions in order of how many reactions it gets.
These kinds of challenges have been popular on short form video platforms like TikTok and Instagram Reels, where users may participate in informal dance challenges, or riff on trending audio clips.
Facebook is formalizing the trend into an actual feature by creating a landing page for specific creators’ challenges.
In one example, Facebook suggests a cooking creator could celebrate fall by inviting fans to share videos of their favourite recipes involving butternut squash.
Kalen Allen, a creator with 3.6 million Facebook followers, tested the feature with a challenge asking fans to make videos about their dreams and goals, yielding about 520 entries.
Meta says fans have submitted 1.5 million challenge entries over the last three months, while the feature was being tested.
Last week, Meta announced that it would introduce a Reels-like video feed on its Meta AI app, which is purely composed of AI-generated videos.
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