Economy

PACRA reviews copyright law to tackle digital, AI challenges (video)

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The Patents and Companies Registration Agency (PACRA) has embarked on a review of the Copyright and Performance Rights Act to address challenges arising from technological advancements.

PACRA Deputy Registrar for Intellectual Property, Chewe Chilufya, said the revision seeks to respond to the rise of digital platforms, AI-driven content, and e-commerce, which have introduced new forms of intellectual property creation and infringement.

In an interview with Zambia Monitor, Chilufya explained that the agency was introducing technological protection measures to regulate access and curb unauthorized use of copyrighted works in the digital space.

“The purpose of the review is to ensure that the legislation dealing with copyright—from creation to maintenance of rights—remains relevant in light of advances in technology,” he said.

He noted that the reforms also addressed the shift from physical media such as hologram discs used by musicians to the streaming of music and other works online.

Chilufya stressed that the process involved balancing the rights of creators with the needs of users while safeguarding against emerging challenges.

He further outlined difficulties faced by applicants registering patents, trademarks, or copyrights in Zambia, pointing to limited awareness among content creators and inadequate local expertise.

“There is a need for qualified experts to assist with drafting patent applications, as the requirements for patent protection are stringent and the drafting process can significantly impact the rights granted,” Chilufya said.

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Chilufya added that the agency was in the process of incorporating international treaties into Zambia’s domestic legislation, particularly in the areas of copyright and trademarks.

“By aligning with international treaties and agreements, Zambia will be ensuring consistency, harmonisation, and access to international protections and opportunities. This will allow Zambian trademark owners to seek protection in multiple countries through a single filing, thereby streamlining the process,” he said.

He emphasised that these measures reflected Zambia’s commitment to strengthening intellectual property laws to foster innovation, creativity, and economic growth.

The Copyright and Performance Rights Act (Cap. 406) currently provides protection for original works, including literary, musical, artistic, and computer programs, as well as audiovisual works, sound recordings, broadcasts, and performances.

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