Govt unveils digital strategies to enhance Zambia’s competitiveness in domestic, regional, global markets


Government has unveiled two digital strategies aimed at enhancing Zambia’s competitiveness in the domestic, regional and global markets.

The two are the the National E-commerce Strategy and the Proudly Zambian Campaign Website, both launched in Lusaka on Thursday.

Commerce, Trade and Industry Permanent Secretary for Commerce and Trade, Lillian Bwalya, acknowledged the need for promotion of e-commerce.

She stated that this was key to enhancing productivity, employment creation, competitiveness in trade and sustainable economic growth as well as contributing to improved usage of digital technologies.

“In the same spirit of fostering Zambia’s competitiveness through trade and technology, you are all aware that the development of the digital space has led to the compelling need for Zambia to enhance its e-commerce sector in order to improve the efficiency and reduce the cost of doing business, not only at local level, but also to fast-track Zambia’s participation in trade on the global scale,” she said.

Read more: Govt says 2,000 computers procured for distribution across Zambia

She explained that It was on this premise that her ministry in collaboration with key stakeholders developed the National E-Commerce Strategy covering a period 2023 to 2027.

Bwalya indicated that the strategy had been developed to address, in a coordinated and systematic matter, the challenges of e-trade for both goods and services sector and to actualise trade policy pronouncements with a view of enhancing digital trade.

On the Proudly Zambian Campaign Website, Bwalya expected that it would become a vital tool in Zambia’s pursuit of economic development and national pride.

She noted that the website was more than just a collection of pages on the internet, but also a gateway to information, a bridge between people and ideas, and a reflection of government’s commitment to progress the growth of the Proudly Zambian brand.

“By buying local products, you will be contributing to creation and preservation of jobs in local industries.

“Further, I urge all local producers of goods and services in all sectors be it, media, ICT, hotels and lodges, banking, mining companies and financial services, manufacturing and local supermarkets to apply for registration under the Proudly Zambian Campaign,” Bwalya said.

At the same event, Ministry’s Director for Domestic Trade and Commerce, Margaret Chikuba, said: “the Proudly Zambia Campaign has come a long way and it is about what we pit in to develop the country and not just about the products.”

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