Tobe’s ‘incredible energy’ lands him Reebok deal; fashion collection to debut in 2024


It is impossible to separate musicians from fashion because even when they are running errands, they always make sure their drip (outfit) is on par.

American musician of Nigerian descent, Tobe Nwigwe, has reportedly bagged a deal with the global brand Reebok.

The collaborative partnership would debut the Reebok by Chukwu collection, featuring co-designed footwear and apparel offerings starting in 2024 that would sit across fashion and lifestyle categories and further expand the brand’s footprint in the worlds of music and fashion.

It would build on Reebok’s long history and legacy of working with leading hip hop artistes and creatives.

“I am honoured to partner with a brand like Reebok that represents so many iconic moments in culture and possesses timeless designs that have spanned generations.

“I can still vividly remember fighting with one of my best friends in middle school over who could first get their hands on the latest questions drop. I am excited to bring my point of view and join our worlds together to create something truly special,” Nwigwe said.

It was no surprise that the brand had chosen to partner with Nwigwe. After all, he is a fashion icon, always dressed to the nines.

Reebok Chief Executive Officer, Todd Krinsky, said collaborating with creatives and hip-hop artistes had been an integral piece of Reebok’s heritage since it became one of the first sneaker brands to do so in the ‘90s.

“We are thrilled to continue this legacy and partner with a true creative visionary who is not only helping to define the next era of the genre but is also leveraging his passion, drive, and talent to create positive change.

“Nwigwe is coming in with incredible energy and a strong point of view on fashion and culture, and I can’t wait to see how this translates into his upcoming collections and work with us,” Krinsky said.

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