Govt calls for support, participation as children mark Day of Broadcasting


Government has called on all stakeholders to fully participate in this year’s commemorations of the International Children’s Day of Broadcasting (ICDB) to collectively amplify children’s voices on matters that affect their wellbeing.

Scheduled annually on the first Sunday of March, the ICDB serves as a reminder of the significance of empowering children in broadcasting and ensuring their perspectives are heard.

It will be celebrated under the theme: “Children’s Voices, Children’s Rights, Our Collective Responsibility.”

The Ministry of Community Development and Social Services Ministry- Director for Child Development, Beatrice Muyambango, is of the view that this year’s commemoration provides an opportunity for children to be listened to, as they express themselves freely on matters that concerned them.

Muyambango in a statement on Thursday said a series of engaging and enriching activities had been lined up to celebrate the day.

“Efforts should focus on fostering a conducive environment where children feel empowered to express themselves and participate actively in shaping media narratives.

“Through partnerships with broadcasters, community organizations, and educational institutions, children’s voices should be heard in the promotion of dialogue on issues affecting their well-being and development,” she said.

Muyambango noted that government wanted to leverage all forms of media to reach a wider audience and facilitate meaningful interactions that shaped the future of children in every setting by fostering a culture of inclusivity.

She affirmed the government’s commitment to safeguarding the rights of every child, regardless of their background or circumstances by empowering them to become active participants in media production and consumption.

“As we approach the International Children’s Day of Broadcasting, let us reaffirm our collective dedication to promoting children’s rights in media and building a brighter future for generations to come,” she said.

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