WWF pledges continued support for Zambia’s shift to nature-positive economy

World Wide Fund for Nature (WWF) has reaffirmed its commitment to supporting Zambia’s transition toward a resilient, nature-positive economy anchored in science-based evidence and strategic partnerships.

Nalucha Nganga-Ziba said the organisation was ready to help the country strengthen local empowerment to drive conservation outcomes nationwide.

She made the pledge in a statement issued in Lusaka on Friday as WWF Zambia joined the global WWF network in marking 65 years of environmental conservation, sustainable development and community empowerment.

Ziba said the milestone was “a powerful reminder of what sustained collaboration can achieve.”

“In Zambia, we are proud of the partnerships we have built and the tangible impact we continue to create in conserving our natural heritage while improving people’s lives,” she said.

She cautioned that, as climate change and biodiversity loss accelerate, scaling up conservation action had become urgent.

Ziba emphasised that the organization remained committed to forging and sustaining partnerships that advance innovative, community-driven solutions securing a sustainable future for both people and nature.

“Early commitment helped shape Zambia’s protected area system and laid the foundation for long-term conservation partnerships,” she said.

She noted that over the decades, the group had worked in iconic landscapes such as the Luangwa Valley, Kafue ecosystem and Upper Zambezi Basin.

Ziba said through partnerships with government, conservation NGOs, traditional leaders, civil society and local communities, the organisation supported sustainable natural resource management and climate resilience initiatives aimed at improving livelihoods.

“Among its key contributions, WWF Zambia has strengthened community-led conservation models that allow local communities to manage and benefit from wildlife and forest resources,” she said.

She added that the organisation has advanced water resource management, climate adaptation and mitigation aligned with Zambia’s development priorities, alongside conservation-linked alternative livelihoods designed to ease pressure on ecosystems.

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