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Veteran Nigerian actor, Kanayo O Kanayo, has urged Zambian creatives to embrace their cultural identity and share authentic African narratives, stressing that there are no shortcuts to success in the creative industry.
Speaking to journalists upon arrival at Kenneth Kaunda International Airport on Tuesday, the Nollywood legend—renowned for his iconic roles in African cinema—reflected on Nigeria’s decades-long journey in building one of the world’s most vibrant film industries.
“Whatever is good doesn’t come easy,” Kanayo said. “Nollywood didn’t just appear from the skies. It took years of sacrifice, teamwork, and tireless effort—sweat and blood—for over 35 to 38 years to become what it is today.”
He encouraged Zambian artistes to learn from Nigeria’s experience, particularly by leveraging local languages, traditions, and cultural narratives in their work.
“Africa’s strength lies in its diversity, and Zambia has the potential to export powerful stories—if its artists remain focused and resist imitating foreign styles at the expense of their own identity,” he said.
Kanayo stated: “We are here to share our experiences—not for you to repeat our mistakes, but to encourage you to tell your native stories, wear your traditional dress, eat your local food, and take your stories to the global stage.”
Kanayo expressed hope for a thriving Zambian creative industry that creates jobs and opportunities, emphasizing the need for innovation.
“In every industry, the name of the game is innovate or die. The Nigerian film industry evolved—from stage plays to screen productions—and embraced technology. That is the path to sustainability,” he said.
Kanayo, who helped popularize the ritual-themed genre in African cinema, arrived in Lusaka alongside fellow Nollywood star Tony Umez ahead of the African Creatives Business Summit, which kicks off today and runs until June 27.
The summit is expected to bring together key players from across the continent to exchange ideas and foster partnerships aimed at strengthening Africa’s creative economy.
Meanwhile, Umez said he looked forward to learning about Zambia’s creative landscape before offering advice.
“I want to learn about the Zambian creative industry first—then I’ll be in a better position to offer any counsel,” Umez said.
The summit marks a significant moment for Zambia’s creative sector as it seeks to build regional and international collaborations.
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