Content creators in Nigeria, Ghana now eligible to earn money from Meta platforms


Meta, which owns three of the most popular social media platforms, Facebook, Instagram and WhatsApp, has explained that content creators would earn money through the new monetisation features, In-Stream Ads on Facebook and Facebook Ads on Reels.

Content creators in Nigeria and Ghana are now eligible to monetise their posts starting from July 1st, 2024, according to social media giant, Meta as reported by the Business Insider.

According to Meta, the In-stream Ads could play before, during or after on-demand videos, whether it was pre-recorded content or when publishing a recording of a previous live stream.

The social media platform said Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.

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Meta also listed types of In-stream Ads including Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads that appear at the end of videos).

Commenting on the rollout, Moon Baz, Global Partnerships Lead, Africa, Middle East, and Turkey (AMET) at Meta, said: “Every day, we are inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together.

“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”

In response to this development, the Ministry of Information in Ghana released a statement expressing gratitude to Meta for their investment in Ghana’s digital landscape and acknowledged the potential for this expansion to create new avenues for local creators and benefit the country’s digital economy.

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