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Google has partnered with Idris Elba’s Akuna Group to launch a US$1 million programme aimed at expanding access to artificial intelligence tools and digital skills for 100,000 African creators.
The initiative is part of Google’s broader strategy to expand its cloud computing, artificial intelligence and digital connectivity investments across Africa after the company announced it had exceeded its five-year US$1 billion investment commitment on the continent.
The programme, according to Norvan Reports, was unveiled during Google’s first Africa Cloud Summit held in Johannesburg, where the company announced a series of new projects focused on AI development, internet infrastructure, startup support and digital skills training.
Under the partnership, African creators will receive training in AI-powered storytelling and gain access to Google’s Gemini AI assistant and other digital tools intended to enhance content creation.
Read more: Techbytes: Google to invest $2.1 million towards building AI talent in Nigeria(Techpoint)
Google said the initiative aims to help creators reduce production costs, improve the quality of their work and strengthen their competitiveness in the global digital economy.
The programme is expected to benefit participants across Africa’s expanding creative industry, including filmmakers, musicians, writers, designers, digital artists, podcasters and social media content producers.
The technology company said the initiative is intended to address some of the challenges facing African creators, including high production costs, limited access to advanced technology and gaps in digital infrastructure, by providing AI tools and skills that can improve efficiency and expand opportunities in the creative sector.
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